What does a blogger do, anyway? If you’ve been wondering about that, keep reading. In this article, we’ll explain exactly what a blogger does and how to become one.
If you’ve been thinking about starting a blog, it’s important to learn what is required to become a blogger.
And you probably have many unanswered questions as a beginner, like: What is the role of a blogger? What skills do you need to be a blogger? How do bloggers get paid?
Don’t worry, you’re in the right place. We’ll answer all of your questions about what a blogger does and how to become a blogger in this article.
So, let’s get started!
Before we dive into what a blogger does, let’s define the meaning of a blog.
What is a Blog?
A blog is a type of website where a writer or a group of writers share their views on a particular subject. It can be for personal use or for business purposes.
Blogs are regularly updated with content and the posts are typically displayed in reverse chronological order, with the newest posts appearing at the top of the page.
Here’s an example of a blog that fits that criteria:
WPBeginner is a blog that regularly produces content meant to educate readers about WordPress.
And the blog post you’re reading right now is from Blog Tyrant, a blog all about blogging.
For more examples, check out this post on different types of blogs.
Are you ready to start your blog today?
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Now that you have an idea of what a blog is, let’s go over what bloggers do…
What Does a Blogger Do?
What you do as a blogger depends on your goals. If you want to start a blog for fun or to use it as an online diary, then you really only need to do one thing:
Write.
But, if you want to make money from your blog and turn it into a part-time or full-time career, there are other tasks you need to do. Some of these tasks include:
- Affiliate marketing
- Email marketing
- Social media marketing
- Selling products
Plus, there are various administrative tasks like monitoring your website analytics, keeping your site updated, responding to comments, and much more.
This is not a complete list, but let’s go over some of the most important aspects of a blogger’s job now.
1.Write Content
The primary job of a blogger is to write content in the form of blog posts.
Blog posts are meant to provide valuable information to people in a way that’s free and easy to read. It’s the first step to building trust with readers so that you can turn them into customers in the future.
For example, if you have a food blog, and write blog posts about your favorite recipes, your readers will find value in that free content. Then, in the future, those readers will be more likely to buy your cookbook.
What you write about on your blog is up to you. There are blogs on the internet for pretty much any subject imaginable like travel, health & wellness, finance, gardening, religion, video games, and so on.
But, to attract a loyal audience, it’s best to stick to one specific subject, also known as a blog niche.
Once you decide what you want to write about, you need to start publishing blog posts on a regular basis. To figure out how often you should be publishing new content, check out our guide on blogging frequency.
Now, let’s get to the actual writing part.
There are a number of tasks that go into writing content. You’ve got to:
- Brainstorm topics you want to write about
- Research the topic online and look at competitors’ posts
- Take notes and draft an outline
- Write the blog post
- Add images for visual engagement
- Optimize your post for SEO
As you can see, writing content isn’t just about putting words on a page.
If you’ve never written a blog post before, don’t worry. Many bloggers are self-taught and they learn how to write as they go.
If you want to speed up the learning process, you can read our guide on how to write a good blog post.
Writing is the foundation of a successful blog.
But, if you want to make money from your blog, you need to do more than just write…
2.Recommend Affiliate Products
Affiliate marketing is one of the most popular ways bloggers make money. It involves recommending products to readers within your content. Every time a reader uses your affiliate link to buy the product you recommended, you earn a commission for the sale.
Here’s an example from travel blogger Nomadic Matt. He wrote an article about the 5 best travel insurance companies:
He has an affiliate link for each travel insurance company he recommends in the post. Whenever anyone clicks on a link and purchases travel insurance, he makes some money.
Affiliate marketing is an easy way to start making money from your blog because you don’t have to create a product yourself. Plus, you can write one good product review, and that article can earn you money over and over again.
Just make sure that the affiliate products you’re promoting on your blog are ones that you truly use and believe in.
They should also be relevant to your audience. It wouldn’t make sense for a travel blogger to recommend kitchen appliances or car parts. Things like luggage, travel insurance, and hotels would be more relevant to your readers.
To get started with affiliate marketing, you can join an affiliate marketing network like ShareASale:
Simply sign up for free and search for products you want to recommend on your blog.
3.Email Marketing
Email marketing goes hand-in-hand with blogging. With email marketing, you can develop a more personal relationship with your readers through regular, direct communication.
Plus, any time you have a new blog post or product to promote, you can send the information right to your subscribers’ inboxes. This will help you drive more traffic to your blog and even generate sales.
What can be difficult though, is convincing people to sign up for your email list.